Market Research
Epocrates QuickSurvey® Case Studies
Epocrates QuickSurvey service has helped many researchers and companies make better decisions. Once you try the service and experienced its ease of use, speedy results, and affordability, you’ll wonder how you made decisions without it, here are some examples of how clients have benefited from Epocrates QuickSurvey solution:
Case Study 1: Pharmaceutical Market Research Team
1Background
A "Top 10" pharmaceutical company's brand sales were flattening unexpectedly.
2Action
The team submitted a 25-question survey via Epocrates QuickSurvey solution to determine physician attitudes and treatment considerations. Within three days, Epocrates QuickSurvey team had programmed and launched the survey, and in less than a week the team received responses from 75 specialists and 75 PCPs. The results aided the team preparing for their upcoming planning meeting.
3Conclusion
By using Epocrates QuickSurvey solution, the team had specific market insights that their competition did not have. They report that they were able to enhance selling and marketing strategies with quantifiable insights, and ultimately achieve an uptake in sales
Case Study 2: CME provider
1Background
An ACCME-accredited educational provider wanted to conduct a CME needs assessment. They needed to determine the content for a comprehensive CME program on menopause, which would be delivered via a meeting series with key opinion leaders and enduring materials on the topic. The educator was seeking a grant from a commercial supporter who placed a high degree of importance on needs assessment in their funding decisions.
2Action
The educator wrote 20-questions to determine OB/GYN awareness of a landmark study on menopause. They also explored OB/GYN opinions on the various therapeutic options for treating menopause. After submitting their questions to Epocrates QuickSurvey service, the educator had to wait four days for their results. During that time, the Epocrates QuickSurvey team programmed the study, received 100 responses from OB/GYNs, and provided the educator with the formatted results report.
3Conclusion
By using Epocrates QuickSurvey solution for their needs assessment, the educator was able to conclusively demonstrate the educational need for OB/GYNs on menopause. The educator received funding from their commercial supporter for their innovative CME program.