Trademarks are words, symbols or devices used to distinguish the source or provider of goods from other providers. Trademarks are generally affixed to labels or packaging or used at the point of sale for goods. Service marks function similarly, but are used to identify the source of services, rather than goods. Service marks typically appear in promotional and advertising materials, along with a description of the services provided. These guidelines will use the term trademark to refer to both trademarks and service marks.
Trademarks benefit both trademark owners and consumers by indicating the source of a product or service and distinguishing the product or services from those of competitors. Trademarks help owners establish goodwill in their company and in their products and services. Consumers are protected because trademarks help them identify the quality of a good or service associated with a mark.
The trademarks of Epocrates, Inc. ("Epocrates") are valuable assets of the company and should be treated with care. Relevant guidelines include the following:
- Epocrates' trademarks should always be used when referring to a product or service and should be denoted with a ™ or ® symbol as appropriate.
- The full trademark should be used - NOT abbreviations or shortened forms of the mark.
- Any reference to Epocrates' marks should also include the legend "[Trademarks] are trademarks of Epocrates, Inc. in the United States and other countries."
- Epocrates' trademarks should never be used as nouns or verbs.
Most frequently used marks and examples of their proper use:
DocAlert®
DocMemo®
Epocrates®
Epocrates® CME
Epocrates® Coder
Epocrates Dx®
Epocrates® EHR
Epocrates® Essentials
Epocrates® Essentials Deluxe
Epocrates Honors®
Epocrates ID®
Epocrates Lab™
Epocrates LEADER®
Epocrates® Medical Dictionary
Epocrates MedInsight®
Epocrates MedTools®
Epocrates® Online
Epocrates® Online Plus AHFS® DI
Epocrates® Online Premium
Epocrates® PM
Epocrates QuickQual®
Epocrates QuickRecruit®
Epocrates QuickSurvey®
Epocrates Rx®
Epocrates Rx Formulary®
Epocrates Rx Pro®
Epocrates SxDx®
EssentialPoints®
InteractionCheck®
MedCafe®
MobileCME®
MobileOutcomes®
MultiCheck®
MyTreatment®
PharmFlash®
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a DocAlert® message or system
a DocMemo® message or archive
the Epocrates® applications or network
the Epocrates® CME services
the Epocrates® Coder reference
the Epocrates Dx® diagnosis reference
the Epocrates® EHR solution
the Epocrates® Essentials clinical reference suite
the Epocrates® Essentials Deluxe clinical reference suite
the Epocrates Honors® program
the Epocrates ID® infectious disease guide
the Epocrates Lab™ diagnostic reference
the Epocrates LEADER® market research and analysis services
the Epocrates® Medical Dictionary reference guide
the Epocrates MedInsight® research reference
the Epocrates MedTools® clinical applications
the Epocrates® Online drug and formulary reference
the Epocrates® Online Plus AHFS® DI reference
the Epocrates® Online Premium reference
the Epocrates® PM solution
the Epocrates QuickQual® service
the Epocrates QuickRecruit® service
the Epocrates QuickSurvey® service
the Epocrates Rx® drug reference
the Epocrates Rx Formulary® clinical reference
the Epocrates Rx Pro® enhanced drug reference
the Epocrates SxDx® disease reference
the EssentialPoints® detailing program
the InteractionCheck® drug interaction feature
the MedCafe® online community
the MobileCME® on-the-go learning system
the MobileOutcomes® educational service
the MultiCheck® drug interaction feature
the MyTreatment® online health community
the PharmFlash® newsletter
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